Business

Major Asda deal for Portadown food firm

Susanna Hassard, Asda and Tim McVicker, Kestrel Foods celebrate the UK supply deal
Susanna Hassard, Asda and Tim McVicker, Kestrel Foods celebrate the UK supply deal Susanna Hassard, Asda and Tim McVicker, Kestrel Foods celebrate the UK supply deal

PORTADOWN firm Kestrel Foods has won a deal that will see some of its products on the shelves of more than 250 Asda stores across the UK.

The company which produces dried fruit and nuts will stock its Forest Feast Dried Mango, Sour Mango, Coco Mango and Wonder Berries from next month.

It is the first UK-wide deal for the business, owned by Lorraine and Michael Hall which already supplies products into more than 30 countries.

Kestrel commercial director Tim McVicker said: “Having our products showcased at Asda stores across the UK is a fantastic development for our business and one which represents a significant growth opportunity.

“The Forest Feast Premium Fruit Doypack range is our signature range of dried fruit products, sourced from across the globe and designed for snacking, baking or cooking. We take great pride in our products, putting a real emphasis on quality and standout flavour. For instance, our Forest Feast Sour Mango is the result of tender, Fairtrade green Philippine mango being harvested before fully ripening, giving us a unique sweet and sour snack.

“We are delighted to have that commitment to quality recognised by major retail partners such as Asda and particularly proud to be bringing this range to consumers right across the UK."

Susanna Hassard, Asda’s regional buying manager for Northern Ireland and Scotland added: “Asda is committed to supporting local companies and showcasing the very best of Northern Irish suppliers and produce across our UK network of stores. Forest Feast’s focus on new product development, convenience and health are all vital credentials which have established a trusted supplier relationship and a range which is of huge appeal to our customers.”