TITANIC Belfast has been rated ahead of the Eiffel Tower and London Eye to be named Europe's best group visitor attraction.
It was the only attraction in Ireland to be named a category champion at the European Group Travel Awards held in Berlin.
Titanic Belfast's chief executive, Tim Husbands, said it was "a fantastic endorsement for Titanic Belfast by our peers in the travel industry and reflects the immense work which our staff have put into making sure that Titanic Belfast is geared to meet the specific needs of group travel". "Many of Titanic Belfast's overseas visitors travel as part of an organised tour and we've worked hard with operators to make Belfast a must-see destination on their itinerary. "With the two million visitor mark already reached, Titanic Belfast is demonstrating that it is continuing to be a major driver of tourism to Northern Ireland," he said.
Tourism Ireland chief executive Niall Gibbons said it was a "well deserved award" for the centre.