BELFAST-based social media marketing agency Octave Digital has published a new guide to the main social media trends in 2015. Director Paul McGarrity sets out the dominant trends in social media marketing use by small businesses, charities and major brands with examples of best practice campaigns. Uptake and usage of social media is increasing in Northern Ireland according to most recent OfCom figures which show that 55 per cent of people use social media. The popularity of social media networks such as Facebook, Twitter and Linkedin represent opportunities for companies to improve core business areas including marketing, PR, customer engagement and business development.
The guide is available to download from www. octavedigital.co.uk/digital-learning/online-guides/