TOURISM chiefs have launched a £9.5 million drive to attract visitors to Northern Ireland. Launched by Tourism Ireland and enterprise minister Arlene Foster, it is hoped the campaign will yield as much as 30 per cent of overseas visitors to the north in the last four months of the year. The campaign - which is being rolled out in Britain, the US, mainland Europe, Australia and emerging markets - will incorporate a major focus on city breaks as well as on attracting visitors to more rural areas over the coming months. Mrs Foster: "It is vital we continue to promote Northern Ireland as a vibrant tourist destination. This campaign will help to emphasis the wealth of activities and tremendous choice that await visitors." Tourism Ireland CEO Niall Gibbons said: "I am pleased to report that sentiment expressed by our industry partners suggests growth from overseas during the high summer season.