UTV MEDIA is to enter the South African market after as it plans to launch a new 24-hour sports radio station. It is bringing its popular talkSport brand to the country after being awarded a broadcast licence by the Independent Communications Authority of South Africa. TalkSport International broadcasts live Premier League matches from England, with commentary in eight languages to 24 countries around the world.
UTV media chief executive John McCann said: "The talkSport brand has grown significantly over the past two years since we became Global Audio Partner of the Premier League and began broadcasting live commentary to fans around the globe. "We look forward to launching this new talkSport station with our partners in South Africa, which is renowned for being passionate about sport.