A PORTADOWN firm has it sights set on working with some of the biggest sports clubs in the world as interest grows in their performance analysis software.
Performa Sports provides analysis to sporting clubs and associations helping them to identify strengths and weaknesses and thus improve their team's training and performance.
And some of the biggest names in sport are queuing up to avail of the young company's services.
Performa can already count Scottish Premiership Celtic and English Premier League side West Bromwich Albion among its clients.
And among the latest to sign up is Major League Soccer (MLS) franchise Houston Dynamo.
Joe Turley from the company said he viewed soccer as the greatest potential growth area with the firm already well established in GAA circles.
His brother and company CEO Danny developed the app after providing analysis services to the senior Armagh gaelic football side.
"When he (Danny) was a student, he spent hours making DVDs and putting together analysis for Armagh," explained Joe.
"Then Apple started to come out with their first apps and he made one out of University of Ulster which was the basic template of what we have today."
With the advent of iPads, the application has become all the more user friendly and allowed coaching staff to perform real-time analysis while interacting with the touch screen.
The company works with around a third of the senior county sides in Ireland, as well as many of the leading clubs.
Some chose a monthly subscription while others go for the full tailored package.
However, Joe explained the key areas for growth are now outside Ireland.
"A lot of our work is with academies as we think our product can re-ally help develop a player," he said.
He said coaches can typically only recall or take in around 30 per cent of key moments from a game or training session.
But the Performa Sports product allows them access to all the performance information and it can be linked to video so that a player can see exactly the moment being analysed by the coach.
"We think soccer is big growth area," he said.
"We have teams from across Europe approaching us, Columbia, Bolivia, others from the MLS and a big-name club from Brazil."
Houston Dynamo's youth director James Clarkson said the club was "looking forward to a long and successful partnership with Performa Sports".
"With the MLS expanding every year, the player pool from which to draw becomes smaller and smaller," he said.
"For the Dynamo it is important to develop our own players so we can constantly compete for the MLS Cup.
"Using Performa Sports allows us to efficiently monitor all the players in our system from a very analytical stand-point.
"Players can view their own performances from each game and look at the statistical data that is collected from them, helping to improve player learning."