NEW initiative to boost business tourism has been launched by Invest NI, Visit Belfast and the Northern Ireland Tourist Board. The Business Ambassador Programme aims to showcase the north as a world class region in which to invest and do business. Speaking to over 60 business leaders at the launch event, enterprise, trade and investment minister Arlene Foster said: "Over 70 per cent of all UK and international events that come to Belfast are secured by the help of a local ambassador who convinces their company, customers, suppliers or contacts to host its next conference, meeting or event in the city. This new Business Ambassador Programme aims to harness the support of the local business community and diaspora network to attract even more national and international business events to the region."