Online Advertising Rate Card
 Rates Cost per thousand page impressions (CPM)
Banner ads 468x60 pixels = £12 per thousand page impressions
Button ads 345x50 pixels = £8 per thousand page impressions
Skyscrapers 120x600 pixels = £15 per thousand page impressions
Leaderboard 728x90 pixels = £17 per thousand page impressions
MPU (Message Plus Unit)/Island Ad 300x250 pixels = £15 per thousand page impressions

MPU advertising info
Sky Scraper Advertising info
Button Advertising info
Leaderboard Advertising info

Technical specification
Banners - 468 x 60 pixels no more than 39k in size.
Buttons - 120 x 30 pixels no more than 39k in size
Sky Scrapers - 120 x 600 pixels no more than 39k in size
Leaderboard 728x90 pixels no more than 39k in size
• If you intend using Rich Media for your campaign please place creative with us five working days before launch date to allow for testing and suitability.
• SWF creatives must have the appropriate click through URL embedded and must be accompanied by a GIF or JPEG image as backup.

We use the ad management system ‘DART’ from DoubleClick and can target ads by geography, content, technology, industry, frequency, positioning and time. At the end of your campaign we will be able to produce a detailed final report containing relevant facts and figures.

Please contact us to confirm targeting criteria.

Ruairí ONeill
Web Designer
T: +44(0)28 9033 7482
E : r.oneill@irishnews.com